Major Project Report
Major Project Report 2012 for the project EATSOCKS.
Branding, Editorial Design, Graphic Design
THis project consists on the conceptualization and development of a brand identity and experience from a platform that shares, recollects, destroys the annoying and anger experiences of Londoners in a witty way:
The branding development is presented in form of three platforms: a mobile application(as shown in this video), a website and a collection of fanzines.
The project explores the behaviour of a person when is hating something from a social perspective and explores the most common annoyances of Londoners.
Art Direction, Branding, Editorial Design
ACA!BAR is a mobile bar for young people who goes party.
The name in spanish plays with two words. Acabar means finish, and also Aca means come and Bar means bar. It’s just a good chance to “acabar” the party.
Portfolio of María Peña
Portfolio for the artist and painter María Peña.
Editorial Design, Graphic Design, Painting
Tube Toys Story for Oscar Díaz
Tube Toys Story
Video to explain the story of the Tube Toys designed by Oscar Díaz
Animation, Film, Motion Graphics
NOARDERIAS is a place to exchange your clothes that you don't use anymore with other people.
Branding, Entrepreneurship, Graphic Design
SOBRE LA "V"ELLEZA
The main concept of this work is to change the opposites 'age / beauty' (Spanish vejez / belleza) which are two words that have been treated as opposed and to show that these words are compatible. The idea of combining the noun(beauty) with the preposition (on), prelude the concept of a story besides the experience of putting one's finger on the posters and thereby touching the wrinkles, with are in 3D.
The stories are best understood as diaries, and the stories generally have no references but social actors are needed. So, I decided to choose 5 seniors and the story of their private lives to understand the it experiences, values and connect these with symbolic and social relations.
Based on aesthetic relativism which believes that the only way to acquire knowledge is by having an experience, this project propose that the way to admire the beauty of an old woman is sharing a moment in their lives, knowing their stories and touching their wrinkles, and thereby understanding how they have lived their lives. So there was empathy.
Editorial Design, Fine Arts, Graphic Design
THE VISIBLE WORD
The idea was to give more importance to the speakers of the congress and also create a rhythm to read the information of the poster.
The only tool used for designing this poster was a photocopy machine.
DHUB Campaign Design
DHUB is the Museum of Design of Barcelona. The project was ask when DHUB changed his location in Barcelona, to a more centrical place.
We see DHUB as a place to contain the new ideas. Borns, grows and is the new place for the new and the classic design. As a cradle.
Advertising, Art Direction, Photography
THE BOOK OF ANDY
Research and editing book about the life of Andy Warhol's in the Factory.
Editorial Design, Graphic Design